Asset optimization of the private passenger car

The company

Shareit.Global Oy is a Finnish startup founded in in 2015 focussing on smart mobility solutions. The goal of Shareit is to solve the challenges of mobility in a sustainable way and that’s why the sharing economy business models have become the basic pillars of the company.

The services and projects

The Airbnb for cars

The P2P car renting platform Blox Car has quickly grown into an ‘Airbnb for cars’ providing rental cars all over Finland. Now anyone can rent out their own cars easily and safely – or get a car from nearby.

Blox Car has grown rapidly doubling its number of users during 2018. We have more than 8 000 users, 500 cars and 10 000 renting days.

For consumers, Blox Car is a smart way of using a car and for car owners a sustainable way to keep their car. One shared car can replace over ten privately owned cars.

Rideshare pilot together with the city of Espoo

Peput penkkiin is a shared ride trial especially for people living and working in Espoo. The trial is a cooperation between Shareit and the city of Espoo during autumn 2018 to spring 2019. With the ridesharing app Peput penkkiin built by Shareit, people can join rides, provide rides or suggest rides.

The aim of the trial is for the city of Espoo to find out if shared rides can be a part of daily transport needs and to reduce traffic and emissions. The VTT technical research centre of Finland is a partner evaluating the results of the trial. The trial is part of the city of Espoo’s digital agenda, and the Growth Corridor Finland’s sustainable mobility trials.


The Best Mobile Service Supporting Sustainable Development in Finland 2018 at Slush.

First tailor-made insurance products for P2P car sharing in the Nordics together with the insurance company If.

Listed as one of the most promising companies in the circular economy since 2016 by the State Innovation Fund SITRA.

Winner of SITRA’s contest for startups, cooperation with 2018.

Winner of Place of experiment by the Prime Minister’s Office, cooperation with the city of Lappeenranta 2017.

Business Finland’s funding 2017–2018, with new knowledge towards connecting P2P car sharing with the public transport system.

AIKO Funding by the Growth Corridor Finland’s Sustainable mobility services programme 2017–2019.

Our partners

Trust as a service

The new Blox Car mobile app will feature a groundbreaking and unparalleled feature of trust. Trust is built with the Shareit-ID, easily explained and communicated within the app based on information that the users have given and the service has verified.

The star, level and review ratings get a completely new meaning and tell you all you need to know to safely transact, exchange and settle. There has never been a more reliable and easier way to earn trust.

Seeking investment to build a mobile app in 2019

The award 2018 The Best Mobile Service Supporting Sustainable Development in Finland confirms the public recognition and encourages us to further develop our services. The successful testing of our first ridesharing mobile app, Peput penkkiin, created in cooperation with the City of Espoo provides expertise and guidance for the next step. The app is available in the Apple app store and Google Play.

Lessons learned: After three years of technical development in close communication with our users, and cooperation with international technology and P2P providers, we now know which problems we have solved for car- and ridesharing. We have what it takes to continue building a mobility solution that users both need and want.

The timing is perfect; the team is in place and the demand is obvious. Two main features that will set the new Blox Car app apart from apps created only a year ago are the Shareit-ID unparalleled trust tools and the adoption of PSD2 payment. The development and implementation of new features will be done during the year, starting with the UI.

We are looking for

A €1 M investment to leverage a €1.5–2 M state-funding scheme. This investment will take us to a point where we reach break-even on a monthly recurring revenue level during the next 2–3 years.

The investment will primarily be used for

- transforming our current web platform into a cutting edge mobile application

- co-creating a groundbreaking authentication and identification system Shareit-id and provide it as Trust-as-a-service

- recruiting 3–4 senior development experts

- increased social media, content and performance marketing

- customer engagement and co-creation

We will collect interests and engage in discussions. Investor materials will be available Q1/2019.

Want to know more?

The team


Paul Nyberg



Rafael Lehmann



Janika Öhman



Santeri Petrell



Rebecca Ketola

Content Producer


Kaius Häggblom

Senior Developer


Minh Hoang

Front-End Developer


Aleksi Korvenranta



Jimi Pajala

Front-End Developer


Senni Rissanen

Content Producer